Once a person decides to run for president, the hyperbole doesn’t stop until the race is over. So it is with Newt Gingrich who at a Florida rally made the point that it isn’t policies creating jobs but personalities.

“People say to me, ‘How fast will things turn around?’ Let’s talk about jobs. How quickly will people start to invest in new jobs? Late on election night when we defeat Barack Obama, people will start making decisions to create new jobs.”

If the argument is that Obama’s policies are stopping jobs from being created, then it would seem that clear-thinking business executives would want to actually see the alternatives proposed by a Republican President. Then there is that little thing about getting the legislation through Congress.

Gingrich isn’t saying that businesses are going to consider job creation on election night, but that the “decisions” will begin being made then. For a guy who is trying to promote himself as business friendly, Gingrich has missed the boat. Businesses don’t create jobs on a whim or even solely by government policy. They create it when consumer demand requires more services or products. Election night is not a measurement of consumer demand.